Meaning and Objectives of Business Communication


Meaning of communication
The word “communication” is derived from the Latin word “communico” which means “To share”. It is the act of sharing thought, opinion, and ideas.
It is the two-way process
1. Speaker
2. Listener

Definition
“Communication is the action of conveying or exchanging information and ideas”. This is very simple definition.

Objectives of communication
Communication can be used for following objectives
1. Information
2. Advice
3. Order
4. Suggestion
5. Persuasion
6. Education
7. Warning
8. Motivation
9. Counselling
10 .Morale boosting

1. Information
One of the important objectives of communication is passing or receiving information about a particular fact. If large groups have to be informed, a meeting may be called.

2. Advice
Advice is a kind of information. It means opinion given as to the action to be taken. Advice should be related to a specific piece of work.

3.0rder
Order is an authoritative communication. It should be clear and complete. Its execution should be possible.

4. Suggestion
Suggestion means proposing something for acceptance or rejection. Subordinates normally give suggestion.

5. Persuasion
Promoting a person to act mostly in a positive way is known as persuasion. Persuasion is an important objective of communication.

6. Education
Education involves imparting instruction, character, building, enriching mental faculties, giving training to human being etc. it aims the knowledge and improving skills.

7. Warning
Warning is forceful means of communication. It gives oral or written.
Example; no smoking, beware of dogs, dangers.

8. Motivation
Interest ion job in the minds of employees is known as motivation. A motivated worker does not need much supervision.

9. Counseling
Counseling is objective and impersonal, whereas advice is a personal touch. Counseling is almost professional, whereas advice is not so.

10. Morale boosting
It refers to team spirit and co-operation of people for a common purpose. If the workers are highly motivated, morale is also said to be high.

(Excerpts from the Business Communication )
- summarized by Bro. Bruceline Binith, II Year B.B.A.

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