Meaning and Objectives of Business Communication

Meaning of communication

The word “communication” is derived from the Latin word “communico” which means “To share”. It is the act of sharing thought, opinion, and ideas.

It is the two-way process

1. Speaker

2. Listener

Definition

“Communication is the action of conveying or exchanging information and ideas”. This is very simple definition.

Objectives of communication

Communication can be used for following objectives

1. Information

2. Advice

3. Order

4. Suggestion

5. Persuasion

6. Education

7. Warning

8. Motivation

9. Counselling

10 .Morale boosting

1. Information

One of the important objectives of communication is passing or receiving information about a particular fact. If large groups have to be informed, a meeting may be called.

2. Advice

Advice is a kind of information. It means opinion given as to the action to be taken. Advice should be related to a specific piece of work.

3.0rder

Order is an authoritative communication. It should be clear and complete. Its execution should be possible.

4. Suggestion

Suggestion means proposing something for acceptance or rejection. Subordinates normally give suggestion.

5. Persuasion

Promoting a person to act mostly in a positive way is known as persuasion. Persuasion is an important objective of communication.

6. Education

Education involves imparting instruction, character, building, enriching mental faculties, giving training to human being etc. it aims the knowledge and improving skills.

7. Warning

Warning is forceful means of communication. It gives oral or written.

Example; no smoking, beware of dogs, dangers.

8. Motivation

Interest ion job in the minds of employees is known as motivation. A motivated worker does not need much supervision.

9. Counseling

Counseling is objective and impersonal, whereas advice is a personal touch. Counseling is almost professional, whereas advice is not so.

10. Morale boosting

It refers to team spirit and co-operation of people for a common purpose. If the workers are highly motivated, morale is also said to be high.

(Excerpts from the Business Communication )

- summarized by Bro. Bruceline Binith, II Year B.B.A.